5 Ways to Amplify the Reach of Your Content Without Spending a Dime

Content marketing can be a soul-crushing endeavor.

It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc.

But even with all your hard work and dedication, your content falls on deaf ears.

image07

You post it on Facebook, Twitter, LinkedIn, and any other network you can think of, but there’s no reaction.

Maybe you get a handful of shares, but your content never gains any momentum.

Are you alone?

Nope.

Some startling stats on content marketing

Here’s the deal.

There’s a lot of content that gets published every day. I mean a lot!

Just take a look at the skyrocketing number of blog posts published on WordPress between 2006 and 2016:

image04

And according to BuzzSumo, “The number of pages Google has indexed over 7 years from 2008 to 2014 has increased from 1 trillion to 30 trillion.

This means one thing: more competition.

As more and more content gets created, it results in more “noise,” which inevitably makes it harder to bring attention to your content.

Here’s the most disturbing stat of all from the American Marketing Association:

“Marketers are blogging 800 percent more but getting nearly 100 percent fewer shares.”

Here’s what that looks like:image02

This isn’t exactly encouraging if content marketing is one of your primary means of advertising.

So, how can you get your content in front of your audience?

More importantly, can you amplify its reach without digging into your budget?

It all starts with an effective content amplification strategy.

You need to implement tactics that ensure your content attracts two key things: shares and links.

These are the foundation of content amplification.

I would now like to discuss five techniques I have personally had success with, which—if done correctly—can work for you too.

1. Create content that features original research

Let’s start from the top.

I’ll begin by going over a couple forms of content I’ve found to receive an insane number of shares and links.

After all, the first step to amplifying your reach is to create content people are genuinely interested in.

This is a natural catalyst for shares and links.

One type of content in particular that kills it is content that includes original research.

By this I mean statistics, graphs, charts, and other forms of data that provide readers with in-depth insight on a topic.

One particular piece of content I really love and have linked to on several occasions is this one from OkDork: Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Noah Kagan (the creator of OkDork) partnered with BuzzSumo to analyze 100 million articles to determine things like:

  • which content is likely to get the most social shares
  • the correlation between content length and number of shares
  • which emotions you should target

Here are a couple of graphs to illustrate the point:

image08

image03

It’s incredibly thorough and well-written and has received a lot of attention as a result.

I’ve also noticed that sites such as The Content Marketing Institute and ConversionXL that provide users with consistent original research perform very well.

I’ve been doing this myself, mining data that has never been collected before and turning it into actionable marketing tactics.

Some of it is super technical data.

image06

But it always has value. And that’s the whole goal!

I realize that performing your own research can be time-consuming and expensive, but it can really pay dividends in the long run.

I suggest incorporating this into your content strategy.

2. Create exhaustive “what is” or “how to” guides

Readers will inevitably have questions.

The resource that answers those questions most effectively is usually the one that gets their attention, which is often followed by shares and links.

You can amplify your reach by being the one who creates the best, most thorough, and most exhaustive guide.

Typically, this will come in one of two formats: “what is” or “how to” guide.

Your goal is to use your knowledge and expertise to walk readers through a step-by-step process, answering any questions they may have along the way.

Here’s an example.

I wrote a long-form article on neilpatel.com called SEO Made Simple: A Step-By-Step Guide.

It covers most aspects of SEO and walks readers through them in a way that’s easy to follow.

I was sure to provide lots of examples, data, screenshots, etc. to provide them with the most comprehensive explanation I could.

The end result was that it received a boatload of shares and links.

Here are the numbers for shares on different platfroms as of February 2017:

image01

I’m not showing you these numbers to brag. I want to highlight the impact creating this type of content can have.

Whatever your niche may be, you can usually amplify your reach by creating be-all and end-all guides like this.

3. Base your content on industry trends

Another strategy I’ve been using for a while involves choosing the topics for my articles based on what’s trending at the moment in my industry.

Although this may not have the longevity of evergreen content and get you shares for years to come, it is a viable strategy for quickly amplifying your immediate reach.

Here’s the logic behind this technique:

  • you know for a fact your audience has an existing interest in a particular topic
  • you can prove it by analyzing metrics such as shares and engagements
  • you’re likely to get plenty of shares and links by creating high quality content based on that topic.

But how do you know what’s hot at the moment?

Well, there are several ways to tell:

  • you could simply pay attention to social outlets such as Facebook, Twitter, and even Reddit
  • you could stay on top of industry publications to see what’s being talked about
  • you could check Google Trends
  • or you could streamline your efforts by using one of my favorite tools, BuzzSumo.

It’s quite easy. Just enter a topic in the search box. I’ll use “SEO marketing” as an example.

Here’s what pops up:

image00

Just like that, I can see what the most popular content is based on metrics such as social shares and engagements.

I then use that information to base my next piece of content on.

The likelihood of that content “sticking” and reaching my audience increases considerably as opposed to the content I might come up with off the top of my head.

To learn more about how to use BuzzSumo to generate content ideas, I suggest reading this post from Moz.

4. Share only the best of the best

I feel like many content marketers think it’s a good idea to post every single piece of content they create on every platform they can get their hands on.

And I get it.

You’ve worked hard and are trying to get as many eyeballs on your content as possible.

But here’s the cold truth. The bulk of content of most brands isn’t overly impressive.

Usually only a fraction is super-interesting.

In other words, not every piece of content is a unicorn. The majority are donkeys.

But you want to post “unicorn content.”

image05

Now, I’m not saying you should share only one blog post out of 20.

But you should maintain rigorous quality standards when choosing what to post on social media.

If someone does click on an article that’s clearly sub-par and reeks of mediocrity, two things are going to happen:

  1. you won’t get any shares or links
  2. it’ll turn many people off, and they won’t want anything to do with your brand

By being selective and sharing only the best of the best on social media, you can uphold your quality standards, which should amplify your reach.

Only share content worthy of unicorn status, and you should be good to go.

5. Leverage connections with influencers

All right, you’re probably getting sick of hearing about “the power of influencer marketing” and all that jazz.

I feel like it’s a topic that’s been done to death at this point.

But the fact is that getting your content featured by a key influencer or even having them give you a subtle nod can amplify your reach dramatically.

Here’s a quick example.

I like Tim Ferriss’ website The Four Hour Workweek.

I like to read his blog, listen to his podcast, and get his take on things. He’s an all around interesting guy, and I think his content is jam-packed with value.

He recently featured a guy who goes by the name “Mr. Money Mustache.”

image09

Long story short, this guy has a blog about how he and his family live a comfortable lifestyle with annual expenses of no more than $27,000.

He tackles topics such as frugal living, efficiency, achieving happiness, and so on.

His content interested me, so I checked out quite a bit of his site.

I had never heard of “Mr. Money Mustache” up until that point, but being featured on Tim Ferriss’ site gave him instant credibility in my eyes, and I was interested in what he had to say.

I mean if Tim gave him his seal of approval, he must be legit. Right?

But if I simply came across his site on my own, I doubt I would give it the time of day.

The point I’m trying to make here is that having your content featured by influencers can take you from zero to hero insanely quickly.

I won’t give you a step-by-step guide to influencer marketing right here. But I will point out a few helpful resources on this topic:

6 Ways to Get Influencers to Link to You
The Ultimate Guide to Writing Epic Content That Will Go Viral

Getting someone influential in your industry to share your content is your ace in the hole.

Conclusion

Content amplification is a way to increase the reach of your content, delivering it to more of your audience.

With such an ungodly mass of content already out there and piles of it being produced every day, content amplification has never been more important than today.

Using the strategies I discussed above should help you amplify your reach without having to dig deep into your pockets.

This should also minimize the numbing sense of disillusionment that so many content marketers feel these days when their content falls flat.

Your content will go further, and your brand equity will continue to grow at the same time.

Do you have any other suggestions for amplifying the reach of your content?

from Quick Sprout https://www.quicksprout.com/2017/03/06/5-ways-to-amplify-the-reach-of-your-content-without-spending-a-dime/
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Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

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5 Ways to Amplify the Reach of Your Content Without Spending a Dime

7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs

I’ve said it before: a successful PPC campaign boils down to two things:

  1. Increasing click-through rate (CTR)
  2. Lowering cost-per-click (CPC)

Pretty simple, right?

But I want to add one more point to that statement. It’s not complicated.

You also need to get high quality traffic.

This means reaching your target audience and bringing in visitors who are ready to buy. What you don’t want is lukewarm traffic with only a vague interest in your product/service.

You want leads who have one hand on their wallets, ready to whip them out and make a purchase.

Now, allow me to point out a brutal truth about PPC marketing.

It’s a slippery slope, especially if you’re new to the game.

If you don’t know what you’re doing, it can chew you up and spit you out.

Many “noobs” quickly find their budgets depleted with only a handful of sales to show for it.

Some even end up spending more on their PPC campaigns than they get in return from sales. It’s not a good situation.

In order to get a favorable ROI, you want to ensure that 1) you’re driving high quality traffic to your landing page and 2) you’re not overspending on CPC.

In fact, you want rock-bottom CPCs.

To accomplish this requires a bit of an out-of-the-box approach.

You need to zig when other PPC marketers zag.

Let me show you seven ways to get high quality traffic while spending the absolute least amount of money on it.

1. Look beyond Google AdWords

When you hear the word PPC, what’s the first thing that comes to mind?

I would bet that for at least 90% of you, it would be Google AdWords.

And why wouldn’t it be?

It’s had a stranglehold on the PPC market for years.

In fact, a fairly recent study from Smart Insights reports that Google controls 67.78% of the search engine market:image00

Of course, this is the natural choice for an average PPC marketer.

The logic is that it receives the most traffic, so it’s the perfect PPC platform to target.

But I would have to disagree.

Don’t get me wrong. I don’t have anything against Google AdWords.

In fact, I’ve pulled in a massive amount of high quality traffic from it over the years, and it has netted me thousands in sales.

But you should by no means pigeonhole yourself and think that this is the only platform there is.

Why?

Because it’s uber-saturated and highly competitive.

This means one thing: a high CPC.

Here’s a breakdown of some of the most expensive CPCs according to industry:

image01

I’ve even heard of some keywords costing as much as $100 a click. That’s crazy!

So even if you bring in a lot of high quality traffic, your ROI will be minimized because you’re spending a fortune on each click.

This can quickly eat away at your profits.

The bottom line here is that it’s smart to explore alternatives to Google AdWords.

Here is a list from PPC Hero that highlights some specific platforms to check out.

Although you may not get the same volume of traffic, the CPCs tend to be much lower on average.

2. Lower your max bids

This is perhaps the simplest way to reduce your CPC.

Lower your max bids, and your CPC will diminish as well.

But there’s a catch.

If you lower your CPC too far, the positioning of your ads can suffer (e.g., they fall down the page, and fewer people click on them).

The trick to pulling this off is to find the sweet spot, where you lower your bids without your CTR taking a hit.

Here’s what I suggest:

  1. Identify a handful of your top performing keywords
  2. Lower their bids slightly (you may even want to start with just a cent or two)
  3. See what your new CTR is
  4. If those keywords still perform well, lower your bids again

Repeat this process until you find the sweet spot.

Just be sure not to make any monumental changes right off the bat, and keep a close eye on things.

If you notice a drastic drop in performance, increase your max bid to a number that’s closer to the original bid.

3. Do manual bidding

There are two types of bidding on most PPC platforms: automatic and manual.

While automatic bidding is more convenient and can be a good way for beginners to test the waters, it can definitely lower your CPC.

If you’ve primarily been sticking with automatic bidding thus far, I suggest switching to manual (at least for a little while) to see if it has a positive impact on your CPC.

This gives you a greater level of control and you’re not at the mercy of an algorithm that may not always have the best interests of your ROI in mind.

image06

But here’s the deal.

It can be overwhelming if you’re doing manual bidding across several campaigns at once.

Start with just one campaign initially until you get the hang of it. Then you can expand to others.

4. Target long-tail keywords

You’ve probably heard me sing the praises of long-tail keywords in the past for organic SEO.

There’s no doubt that long-tails get results.

In fact, long-tail keywords account for 70% of all keywords.

image04

But the truth is that they’re something you should implement in your PPC campaign as well.

Why?

It’s simple. You’ll pay considerably less for a click from a long-tail keyword.

Here’s an example…

Let’s see what the suggested bid for a broad keyword is. I’ll use “running shoes.”

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As you can see, it’s $2.66.

Now let’s see what the suggested bid for a long-tail variation is.

image08

It’s only $0.61. So you can save over $2 per click by simply using a long-tail keyword.

Just think of how much you would save for 100 clicks or 1,000.

I recommend looking at your ad groups to see if there are any broad keywords that could be revised and made into long-tail keywords.

It will take some trial and error, but this is a great way to reduce your CPC dramatically.

Of course, you won’t receive the same volume of traffic. But you can maintain higher quality standards with the traffic you do get and save a boatload of money in the process.

5. Add negative keywords

One way some PPC marketers get themselves into trouble is by forgetting to include negative keywords.

What exactly is a negative keyword?

White Shark Media defines it as “a word or phrase that allows you to filter out who your ads will be served to in the search results page.”

In other words, it minimizes the odds of the wrong person clicking on your ad.

Using negative keywords is important because it ensures you’re not wasting your money on irrelevant clicks from unqualified people.

Implementing negative keywords can really help you cut costs in the long run, thus lowering your CPC.

But how do you come up with negative keywords?

One of my favorite tools is Wordstream’s Free Negative Keyword Tool.

Allow me to show you how it works.

Start by entering your keyword phrase in the search box. We’ll stick with “running shoes” as an example.

image03

You’ll then get a list of potential negative keywords.

image02

Just choose which ones are irrelevant by clicking “No,” and they’ll be moved to the right hand side.

If I’m selling men’s running shoes, I would want to use “women’s running shoes” as a negative keyword.

Keep clicking on keywords that are irrelevant to fully populate your list of negative keywords.

Then add these to your campaigns and ad groups on your PPC platform.

6. Keep devices in mind

Here’s the deal with devices. Each one has a different CTR.

For instance, smartphones may outperform tablets and desktop computers.

In fact, that’s exactly the case according to a study from MarketingProfs that analyzed Google AdWords CTR by device:

image07

By looking at this data, you can conclude that you would want to put an emphasis on reaching customers who are using smartphones.

However, this is just an example and doesn’t necessarily mean that this is the best course of action for your campaign.

What I’m saying is that you should keep devices in mind when looking over your reports.

If it’s clear that a certain device is outperforming the others, make it a focal point of your campaign.

You’ll also want to scale back or even eliminate other devices that aren’t carrying their weight.

7. Check geographic locations

Finally, there’s the issue of location.

You want to make sure you’re only reaching people in locations your business can actually serve.

Otherwise, you’re basically throwing money away.

Let’s say you’re a brick-and-mortar business located in Dallas.

The only customers you need and want to reach are those located within the greater Dallas area.

In this case, you wouldn’t want to spend money on a click from someone from Charlotte or Miami. It just wouldn’t make sense.

Your best bet is to select a radius so you know for sure you’re only paying for clicks from a relevant audience.

Conclusion

There’s a lot that goes into a well-run PPC campaign.

This makes it one of the more challenging marketing strategies, and there’s plenty of room for error.

But at its core, your end goal is to get high quality paid traffic while keeping your CPC to a minimum.

This is the key to maximizing your ROI and getting the most bang for your buck.

Although there are a lot of different ways to go about this, the following techniques I mentioned are some of the more practical ones.

Figuring out the ideal formula for you requires perpetual testing and plenty of trial and error.

But once you’ve got it pegged, you can rinse and repeat until you’re running a rock-solid PPC campaign.

What’s the most you’re willing to pay for a click?

from Quick Sprout https://www.quicksprout.com/2017/03/03/7-ways-to-get-high-quality-paid-traffic-with-rock-bottom-cpcs/
via My Media Pal

Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

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7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs

5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%

Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually.

You may have even seen my video ads, which I’m using to promote my businesses.

I’m doing this, of course, because Facebook Video is huge right now.

One of the more recent studies found that there are “8 billion daily views for Facebook Video in November 2015—a 100% growth from 6 months prior to the study.”

And here’s another interesting stat.

Videos’ organic reach on Facebook is 135% greater than that of photos.

image06

This means one thing. There is an insane number of opportunities out there.

Including Facebook Video ads in your marketing repertoire can yield big results.

But like with any form of paid advertisement, you’ll naturally want to lower your costs and maximize your ROI.

That’s a given.

I’ve done plenty of experimentation with Facebook Video ads and have come up with a recipe that gets me the most bang for my buck.

More specifically, I’ve come up with a way that will lower your CPM (cost per thousand) by as much as 81%.

Here are five clever Facebook Video ad hacks you need to know and implement right away.

1. Only feature videos that you know get engagement

Although this is an incredibly simple hack, it’s one many marketers overlook.

Often, they’re so thirsty to get their video content up and running on Facebook, they never take the time to perform some basic split-testing beforehand.

Here’s what I recommend.

Create a few different videos or variations of a single video (at least three), and do some basic split-testing to see which one is getting the best response.

However, place them on channels that won’t cost you a dime.

For instance, you might:

  • feature videos organically on Facebook
  • place them on your website or blog
  • place them on other social media channels

Then, take a look at some key metrics such as:

  • play rate
  • average length of viewing
  • engagement levels
  • number of leads each video generated
  • number of conversions each video produced

Here’s a graph that illustrates the various methods of measuring video success:

image02

You get the idea.

Before you put your hard-earned money into Facebook Video ads, test the waters and see which video(s) your target audience responds most favorably to.

That way, you can approach Facebook Video ads with confidence.

That, right there, should lower your CPM considerably.

2. Keep them short and sweet

Wistia performed some fairly extensive research on the length of videos and engagement levels.

In fact, they examined 564,710 videos and more than 1.3 billion plays for their research.

Here’s what they found:

image04

As you can see, there’s a steady level of engagement for up to 2 minutes:

image05

But after the 2-minute mark, engagement drops off considerably until it hits 6 minutes.

At that point, engagement stabilizes once more until it reaches 12 minutes.

image03

So, here’s the deal.

I wouldn’t recommend exceeding 2 minutes with your Facebook Video ads.

You probably won’t do yourself or your marketing budget any favors if you exceed this time limit.

Or as Wistia puts it,

Two minutes is the sweet spot.

But they also make another interesting point:

Engagement is steady up to two minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video. This is surprising and actionable information for video marketers.

If you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under two minutes.

I find this to be great advice. You don’t need to sweat, getting your video length to an exact number of seconds.

Just keep it under 2 minutes, and it should maximize your engagement and lower your CPM.

But if you absolutely have to make a longer video, make it between 6 and 12 minutes because this is the “sweet spot number two.”

Anything longer than 12 minutes is just foolish.

3. Advertise “without advertising”

Here’s the thing about Facebook. Most people aren’t in the buying mindset when they log in to their accounts.

Most people are simply checking in to see what’s going on with their social circles and what their friends and family are up to.

Their mindset isn’t usually,

I’m desperately looking to make a purchase.

They may be thinking that when they log in to Amazon—but not Facebook.

Or as Aaron Zakowski eloquently puts it,

They’re buying intent is low.

This graph shows how people spend their time on Facebook:

image00

And guess what? None of these activities involve buying.

I think it’s really important to keep this in mind when approaching your video ad content.

The last thing you want to do is clobber users over the head with ads that have the subtlety of a slap in the face.

What you want to do is to promote your product/service/brand without making it seem like an advertisement.

You need to be cool about it. You need to be stealth.

How exactly can you deliver your message without being overly salesy or pushy?

Here are some suggestions:

  • infuse humor into your ad
  • use storytelling
  • surprise them/catch them off guard
  • teach them something
  • offer insightful information

In other words, ditch the pitch.

People hate being pitched to, and it’s only going to inflate your CPM.

Instead, try to be entertaining and strive to make a genuine connection.

4. Add captions

There’s another phenomenon about Facebook videos that I’ve noticed.

It’s that many of us don’t watch videos with sound.

I know I find myself doing this quite a bit. And there are several reasons for this.

For instance, a person might be at work and “sneaking into” their account when they should be tending to more pressing matters.

Or a person might be accessing their Facebook account via mobile device in a public location where it’s simply not appropriate to have the sound blaring.

This means that a decent chunk of the people viewing videos are doing so without any sound.

If your video ads lack captions, this can obviously be a problem because it’ll be difficult for the viewer to decipher what you’re trying to promote.

One study of Facebook video ads even found that

41% of videos are basically meaningless without sound.

In turn, many people will simply gloss over your video ad and scroll down to the next interesting thing in their feeds.

If you haven’t been using captions thus far, I suggest including them right away.

This is almost guaranteed to improve engagement and, in turn, lower your CPM.

In fact, internal testing from Facebook found that

captioned video ads increase video time by an average of 12%.

5. Add music for those who do listen

I know it may sound a little contradictory to suggest adding music, considering my last point was about a great number of people viewing video ads without sound.

But there will be a portion of users who will view your ads with the sound on.

You’ll want to do everything within your power to increase their focus.

One of the most effective ways to go about this is to include music.

I’m sure you’ve heard about how helpful music is for aiding students in studying:

image01

But you don’t want to include just any type of music.

You also don’t want the music to get in the way and drown out what someone is trying to say in the video.

It should simply accompany the video and enhance it.

But which type of music is ideal?

There have been several studies done to determine which kinds of music aid in focus and concentration.

By and large, classical music is the way to go.

According to a particular study, “researchers found that listening to classical music had the greatest effect on improving visual attention.”

This doesn’t necessarily mean that you have to use classical music. It just means that classical is one of the best “go-to’s” for capturing viewers’ attention.

Here’s my suggestion.

Play some type of background music throughout the duration of most of your ads.

If classical music happens to fit your message, brand, theme, etc., that’s great—stick with that.

But if not, go with something you feel would be suitable for optimizing your video ad.

I would recommend experimenting with a few different options until you find the one that meshes with your content the best.

Conclusion

The way I see it, Facebook Video ads are a fairly cost-effective form of paid advertising.

I get the fact that most people aren’t exactly “dialed in” to make a purchase when using their Facebook accounts.

But I have experienced first hand the results that video ads can get when they’re used effectively.

And, of course, you don’t want to just throw something at the wall to see what sticks with this, or any other, form of paid advertising.

It’s all about getting a solid ROI and lowering your CPM.

These hacks are great little loopholes for doing just that and will lower your CPM by as much as 81%.

Do you have any other Facebook Video Ad hacks that have helped you reduce your costs?

from Quick Sprout https://www.quicksprout.com/2017/03/01/5-clever-facebook-video-ad-hacks-that-will-lower-your-cpm-by-81/
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Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

from SEO NYC https://mymediapal.wordpress.com/2017/03/01/5-clever-facebook-video-ad-hacks-that-will-lower-your-cpm-by-81-2/
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5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%

5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%

Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually.

You may have even seen my video ads, which I’m using to promote my businesses.

I’m doing this, of course, because Facebook Video is huge right now.

One of the more recent studies found that there are “8 billion daily views for Facebook Video in November 2015—a 100% growth from 6 months prior to the study.”

And here’s another interesting stat.

Videos’ organic reach on Facebook is 135% greater than that of photos.

image06

This means one thing. There is an insane number of opportunities out there.

Including Facebook Video ads in your marketing repertoire can yield big results.

But like with any form of paid advertisement, you’ll naturally want to lower your costs and maximize your ROI.

That’s a given.

I’ve done plenty of experimentation with Facebook Video ads and have come up with a recipe that gets me the most bang for my buck.

More specifically, I’ve come up with a way that will lower your CPM (cost per thousand) by as much as 81%.

Here are five clever Facebook Video ad hacks you need to know and implement right away.

1. Only feature videos that you know get engagement

Although this is an incredibly simple hack, it’s one many marketers overlook.

Often, they’re so thirsty to get their video content up and running on Facebook, they never take the time to perform some basic split-testing beforehand.

Here’s what I recommend.

Create a few different videos or variations of a single video (at least three), and do some basic split-testing to see which one is getting the best response.

However, place them on channels that won’t cost you a dime.

For instance, you might:

  • feature videos organically on Facebook
  • place them on your website or blog
  • place them on other social media channels

Then, take a look at some key metrics such as:

  • play rate
  • average length of viewing
  • engagement levels
  • number of leads each video generated
  • number of conversions each video produced

Here’s a graph that illustrates the various methods of measuring video success:

image02

You get the idea.

Before you put your hard-earned money into Facebook Video ads, test the waters and see which video(s) your target audience responds most favorably to.

That way, you can approach Facebook Video ads with confidence.

That, right there, should lower your CPM considerably.

2. Keep them short and sweet

Wistia performed some fairly extensive research on the length of videos and engagement levels.

In fact, they examined 564,710 videos and more than 1.3 billion plays for their research.

Here’s what they found:

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As you can see, there’s a steady level of engagement for up to 2 minutes:

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But after the 2-minute mark, engagement drops off considerably until it hits 6 minutes.

At that point, engagement stabilizes once more until it reaches 12 minutes.

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So, here’s the deal.

I wouldn’t recommend exceeding 2 minutes with your Facebook Video ads.

You probably won’t do yourself or your marketing budget any favors if you exceed this time limit.

Or as Wistia puts it,

Two minutes is the sweet spot.

But they also make another interesting point:

Engagement is steady up to two minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video. This is surprising and actionable information for video marketers.

If you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under two minutes.

I find this to be great advice. You don’t need to sweat, getting your video length to an exact number of seconds.

Just keep it under 2 minutes, and it should maximize your engagement and lower your CPM.

But if you absolutely have to make a longer video, make it between 6 and 12 minutes because this is the “sweet spot number two.”

Anything longer than 12 minutes is just foolish.

3. Advertise “without advertising”

Here’s the thing about Facebook. Most people aren’t in the buying mindset when they log in to their accounts.

Most people are simply checking in to see what’s going on with their social circles and what their friends and family are up to.

Their mindset isn’t usually,

I’m desperately looking to make a purchase.

They may be thinking that when they log in to Amazon—but not Facebook.

Or as Aaron Zakowski eloquently puts it,

They’re buying intent is low.

This graph shows how people spend their time on Facebook:

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And guess what? None of these activities involve buying.

I think it’s really important to keep this in mind when approaching your video ad content.

The last thing you want to do is clobber users over the head with ads that have the subtlety of a slap in the face.

What you want to do is to promote your product/service/brand without making it seem like an advertisement.

You need to be cool about it. You need to be stealth.

How exactly can you deliver your message without being overly salesy or pushy?

Here are some suggestions:

  • infuse humor into your ad
  • use storytelling
  • surprise them/catch them off guard
  • teach them something
  • offer insightful information

In other words, ditch the pitch.

People hate being pitched to, and it’s only going to inflate your CPM.

Instead, try to be entertaining and strive to make a genuine connection.

4. Add captions

There’s another phenomenon about Facebook videos that I’ve noticed.

It’s that many of us don’t watch videos with sound.

I know I find myself doing this quite a bit. And there are several reasons for this.

For instance, a person might be at work and “sneaking into” their account when they should be tending to more pressing matters.

Or a person might be accessing their Facebook account via mobile device in a public location where it’s simply not appropriate to have the sound blaring.

This means that a decent chunk of the people viewing videos are doing so without any sound.

If your video ads lack captions, this can obviously be a problem because it’ll be difficult for the viewer to decipher what you’re trying to promote.

One study of Facebook video ads even found that

41% of videos are basically meaningless without sound.

In turn, many people will simply gloss over your video ad and scroll down to the next interesting thing in their feeds.

If you haven’t been using captions thus far, I suggest including them right away.

This is almost guaranteed to improve engagement and, in turn, lower your CPM.

In fact, internal testing from Facebook found that

captioned video ads increase video time by an average of 12%.

5. Add music for those who do listen

I know it may sound a little contradictory to suggest adding music, considering my last point was about a great number of people viewing video ads without sound.

But there will be a portion of users who will view your ads with the sound on.

You’ll want to do everything within your power to increase their focus.

One of the most effective ways to go about this is to include music.

I’m sure you’ve heard about how helpful music is for aiding students in studying:

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But you don’t want to include just any type of music.

You also don’t want the music to get in the way and drown out what someone is trying to say in the video.

It should simply accompany the video and enhance it.

But which type of music is ideal?

There have been several studies done to determine which kinds of music aid in focus and concentration.

By and large, classical music is the way to go.

According to a particular study, “researchers found that listening to classical music had the greatest effect on improving visual attention.”

This doesn’t necessarily mean that you have to use classical music. It just means that classical is one of the best “go-to’s” for capturing viewers’ attention.

Here’s my suggestion.

Play some type of background music throughout the duration of most of your ads.

If classical music happens to fit your message, brand, theme, etc., that’s great—stick with that.

But if not, go with something you feel would be suitable for optimizing your video ad.

I would recommend experimenting with a few different options until you find the one that meshes with your content the best.

Conclusion

The way I see it, Facebook Video ads are a fairly cost-effective form of paid advertising.

I get the fact that most people aren’t exactly “dialed in” to make a purchase when using their Facebook accounts.

But I have experienced first hand the results that video ads can get when they’re used effectively.

And, of course, you don’t want to just throw something at the wall to see what sticks with this, or any other, form of paid advertising.

It’s all about getting a solid ROI and lowering your CPM.

These hacks are great little loopholes for doing just that and will lower your CPM by as much as 81%.

Do you have any other Facebook Video Ad hacks that have helped you reduce your costs?

from Quick Sprout https://www.quicksprout.com/2017/03/01/5-clever-facebook-video-ad-hacks-that-will-lower-your-cpm-by-81/
via My Media Pal

Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

from SEO NYC https://mymediapal.wordpress.com/2017/03/01/5-clever-facebook-video-ad-hacks-that-will-lower-your-cpm-by-81/
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5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%

Want to Know How to Make Influencer Marketing Work?

The Internet is a noisy, overcrowded place.

Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting.

So, how do you get people to take you seriously?

How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or even a household name?

One strategy that’s proven to be effective is influencer marketing.

The number of brands using this strategy has grown exponentially over the past few years.

In fact, “interest in influencer marketing has risen more than 90x from 2013 to the present.”

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Here are some other stats to give you a better idea of the state of this strategy at the moment:

  • “Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing.”
  • “Twitter users report a 5.2x increase in purchase intent when exposed to promotional content from influencers.”
  • “40 percent of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube.”

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The list goes on and on.

I think we can all agree that influencer marketing gets results.

But when you get right down to it, the term “influencer marketing” can be a little nebulous.

There’s a lot of confusion about how exactly to implement it and take advantage of it.

How can you get an influencer to link to your website, share your content, promote your product, etc.?

I’m going to be brutally honest with you. It’s not easy.

There’s a lot more involved than simply cold-emailing an influencer and saying, “Hey, please give my brand a shout out.”

It doesn’t work like that.

However, like with most forms of marketing, there is a formula. It’s worked for me, and it can work for you too.

Let’s get right down to it.

A three-step process

Of course, there’s a lot involved with influencer marketing.

But when you really break it all down, it involves three basic steps:

  1. Finding a suitable influencer
  2. Reaching out to them
  3. Getting them to share your content

That’s how I approach it anyway.

Let’s begin with step one.

Finding a suitable influencer

This is probably the easiest step, but it does require a fair amount of research.

How exactly do you zero in on an influencer?

Well, for starters, you’re probably already aware of at least a handful of influencers in your industry.

For example:

  • Bloggers with sizable followings
  • Popular YouTubers
  • Industry experts
  • Writers who regularly contribute to popular publications
  • Celebrities

But if you need a little help or want to know how likely a particular person is to share, I recommend using BuzzSumo.

One of the features I love there is “View Sharers.”

Let me show you how it works.

First, I enter a subject relevant to my industry/niche. In my case, it’s “content marketing.”

Here’s what pops up:

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Next, I choose an article and click on “View Sharers.”

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Here’s what pops up now:

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Just like that, I get a list of people and companies that shared that particular article.

I can also tell:

  • How many Twitter followers they have
  • Their retweet ratio
  • Reply ratio
  • Average retweets

These metrics are important because I can determine if they could potentially be an influencer that I would like to connect with.

I also know what the likelihood of getting a response from them would be. And I can easily follow them or tweet to them for instant interaction.

Other tools worth considering, besides BuzzSumo, include Traacker and Little Bird.

I also suggest checking out this post from Kissmetrics for other ideas.

I’m not saying you have to use a tool for finding influencers, but it does streamline the process substantially.

How big of an influencer should l target?

A common question marketers new to this concept have is whether they should target a macro-influencer (e.g., Tim Ferris or Seth Godin) with hundreds of thousands, or even millions, of followers or a micro-influencer with say 15,000 followers.

I’m a proponent of starting small and working your way up.

From my experience, micro-influencers tend to be more receptive and much easier to get in touch with than major players who may get bombarded with thousands of emails every day.

But feel free to take the path that makes the most sense to you.

Reaching out to influencers

This is hands down the most difficult part of the process.

You have to somehow figure out a way to:

a) get in touch with an influencer and

b) build rapport with them.

You can accomplish this in several ways, but I’m a fan of simply sending an email or using the contact box on their website.

Most influencers (unless they’re huge celebrities) will have some means of contacting them. Do your research until you find an efficient means of doing so.

If you absolutely can’t find their contact info, move on to the next potential influencer on your list.

How should I approach them?

The specific request you have will dictate the template you use.

For instance, there’s a:

  • curation template
  • influencer mention template
  • guest blog template

and others.

I recommend checking out this article from Entrepreneur. It will provide you with five basic templates so you’ll know what to say when making contact.

Here’s their initial outreach template:

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The key to getting a response is to be authentic, personable, and honest.

Just remember that you need to make them an offer they can’t refuse (using my best Vito Corleone voice).

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You may want to give them a shout out on your blog, send them a sample of your product, or maybe even compensate them if the situation calls for it—whatever you think would tickle their fancy.

However, I would tread lightly with compensation because it can make you come across as being insincere. But it’s definitely an option to keep in mind.

Now let me say this.

It’s ideal if you interact with an influencer on at least some level before hitting them up out of the blue.

For example, you might regularly comment on their blog for a month prior to asking them for a favor.

I know that I’m more receptive to requests from loyal blog readers than to someone “off the street.”

Have thick skin

There are a couple of other little pearls of wisdom I would like to share with you.

First, you should be prepared for rejection.

It’s not realistic to expect the first influencer you contact to immediately respond and cater to your every whim.

Most of these people are busy and already have their inboxes flooded with similar requests.

No matter how charming or charismatic you may think you come off, you’re probably not going to get many responses.

Don’t take it personally. It’s a numbers game.

That’s why I recommend creating a list of at least 10 potential influencers to get going. However, the more, the merrier.

If you expect to have success, it’s going to take perseverance and patience.

Just keep at it until you finally make a breakthrough.

And here’s another tip.

Use a free email tracker, like this one from HubSpot, so you’ll know who opened your emails and who didn’t.

It’s a simple way to see what type of activity has happened after you hit “send.”

If you don’t get a response from someone who most definitely opened your email, I recommend sending them a follow-up email after a few days or so.

Don’t be a pest about it, but a polite follow-up may get an influencer to take notice of you and get you the response you’re looking for.

Getting them to share your content

Finally, you need to ensure that what you’re delivering is genuinely providing them (and their audience) with value.

For instance, if you’re asking an influencer to share a blog post you’ve written, you’d better make sure that it’s top quality and highly relevant to their audience.

If they’re willing to let you guest-post on their blog, it needs to be A+ content. Nothing less will suffice.

In other words, you need to follow through and prove to them that they’re making a good decision by helping you out.

This is obviously integral to building a solid relationship and could potentially lead to other opportunities down the road. You never know.

Conclusion

Influencer marketing seems simple enough on paper.

Get in touch with someone influential, get them to promote your brand in some fashion, and boost your exposure.

Of course, it’s never this easy, and there are a lot of twists and turns along the way.

I’ll be the first to admit that influencer marketing is a tricky process.

But it’s definitely something you can do successfully, provided you take the right approach and have enough persistence.

And once you actually get it to work, it will boost your confidence, and you’ll feel much more comfortable with the process.

At that point, you can rinse and repeat to grow your brand even more.

Have you ever experimented with influencer marketing? What are your results?

from Quick Sprout https://www.quicksprout.com/2017/02/27/want-to-know-how-to-make-influencer-marketing-work/
via My Media Pal

Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

from SEO NYC https://mymediapal.wordpress.com/2017/02/27/want-to-know-how-to-make-influencer-marketing-work/
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Want to Know How to Make Influencer Marketing Work?

How to Improve Your Alexa Ranking in 30 Days or Less

Numbers don’t lie.

When it comes to the popularity and overall value of your business, it’s important to have a solid Alexa Ranking.

Why? It’s a common metric that potential business partners, investors, etc. will use to determine the state of your business.

They’ll use it to gauge your business’s health and whether it’s trending up or down.

The lower your Alexa Rank, the better, and vice versa.

This is why so many business owners agonize over their Alexa Rank and work tirelessly to improve it.

In this post, I’d like to discuss two key things.

First, I’d like to talk about the factors that Alexa assesses when determining rankings.

Second, I’d like to offer a tangible strategy you can use to improve your Alexa Ranking in 30 days or less.

Let’s hit it.

What’s an Alexa Rank?

Just to be sure we’re on the same page, allow me to formally define an Alexa Rank.

According to Avangate,

“It’s a ranking system set by alexa.com (a subsidiary of amazon.com) that audits and makes public the frequency of visits on various web sites.

Alexa’s support section clarifies matters even more by explaining how its traffic rankings are determined:

“Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all Internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period.”

Here’s what Google’s Alexa Rank looks like at number one:

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And here’s what Quick Sprout looks like at the moment:

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Not nearly as good as Google but solid nonetheless, considering the fact that the lowest ranked website is somewhere around 30 million.

Which factors does Alexa analyze?

Before we can formulate a game plan, it’s important to understand what Alexa is looking at when assigning a ranking to websites.

Fortunately, Alexa is very upfront about how its data is calculated.

According to the Alexa Blog, “Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1.”

“The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.”

They also provide a couple of graphs to illustrate this:

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Of course, Google receives more traffic than any other site on the Internet.

It gets more daily visitors and pageviews, so it sits at the top of the mountain.

Alexa also points out the fact that the closer you get to the top of the plot, the harder it gets to move up a rank.

While it may be fairly easy for a site ranking 24,500,132 to move up to, say, 20 million, it’s significantly more difficult to climb from 50 to 40.

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The main takeaway is that it’s all about two key factors: (1) average daily visitors and (2) pageviews over the last three months.

That being said, here’s what you need to do in order to improve your Alexa Ranking quickly.

Certify your site metrics

If you don’t mind making a small investment, it’s a good idea to use Alexa’s Certified Site Metrics.

This will give you an Alexa Certified Code, which will directly measure your site’s traffic.

It offers several advantages:

  • You get a more accurate Alexa Rank
  • You have access to more in-depth analytics reports (there’s a private dashboard)
  • You can closely monitor your site’s performance
  • You also have the option of displaying unique visitors, pageviews, and ranks publicly

Here are the different pricing options:

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It’s also important to note that you get a free monthly SEO audit with the “Insight” plan and a full site audit with the “Advanced” plan every two weeks.

This is just something to keep in mind when choosing a plan.

Here’s a screenshot from Alexa support, explaining how to get your site certified:

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The bottom line is that certifying your site metrics gives you an advantage over other websites.

You can gain a clearer perspective on the health of your site and are equipped with tools to improve your ranking.

Produce epic content

Sorry if I sound like a broken record with the whole “epic content” thing.

But when you break it all down, it’s an essential component of online marketing on many levels.

I’m not going to bore you with all the gory details, but it’s extremely important to create A+ content that genuinely satisfies your audience.

Check out this guide I wrote on Neil Patel for pretty much everything you need to know on the subject.

This will be a necessity for boosting your Alexa Ranking.

Get quality backlinks

What are two critical factors that Google takes into account when assigning a ranking to your website?

Trust and authority. In fact, “Domain trust/authority represents 23.87% of Google’s ranking algorithm.”

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One of the most straightforward ways to increase your site’s trust/authority is to obtain quality inbound links.

You know the drill. They need to be from reputable, relevant websites.

I realize this is obviously easier said than done.

I wish it was as easy as putting out a few decent blog posts and having multiple big name publications chomping at the bit to link to you.

Of course, it’s a fairly arduous process.

But at the end of the day, it all goes back to creating great content.

In fact, I like to adhere to the 90/10 rule of link building, where “90% of your effort should go into creating great content, and 10% into link building.”

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And when it comes to the process of link building, there’s one technique that outshines all the rest: guest-posting.

Now, I’m not going to rehash what I’ve already written about this topic here. But you can learn the essentials from this guide on Quick Sprout.

If you can get even a few guest posts published on reputable websites, this should result in an improved Alexa Ranking within a month.

Analyze your competitors’ keywords

Here’s a question for you.

What’s your motivation behind wanting to improve your Alexa Ranking?

I bet it’s to have a better ranking than your primary competitors. Right?

Of course, you’ll want to outperform the competition. But how do you go about it?

One of the best ways to gain an edge with your Alexa Rank, and with SEO in general, is to analyze your competitors’ keywords.

You’ll want to know which keywords are bringing them the most traffic, generating backlinks, and so on.

Once you know which keywords are driving the bulk of traffic to their websites, you can optimize your site for those keywords and build momentum.

It’s like killing two birds with one stone. Not only will your Alexa Rank improve, your overall SEO rankings should improve as well.

But how can you analyze their keywords?

I recommend using Google’s Keyword Planner.

There are a lot of tools out there, but this is perhaps the most universal. Besides, Google is usually the go-to source for Internet data.

Here’s what you do.

Go to your Keyword Planner dashboard.

Click on “Search for new keywords using a phrase, website or category.”

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Under “Your landing page,” type in the URL of a competitor.

I’ll just use quicksprout.com as an example:

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Click on “Get Ideas” at the bottom, and your screen will be populated with a list of competitor keywords.

Here are just a handful that popped up from my search:

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The great thing about using the Keyword Planner is that you can instantly determine the volume of monthly searches and the level of competition for each keyword.

Creating better content that outperforms your competitors is a great way to gradually boost your SEO and at the same time improve your Alexa Rank.

But in order to see a significant improvement within 30 days, I would suggest first going after the “low hanging fruit,” meaning keywords with minimal competition and a lot of searches.

Focus on those initially for a surge in your ranking.

Conclusion

In many ways, your Alexa Rank directly affects the health and progress of your business.

It’s something that key stakeholders will often look at when determining whether or not your company is worth doing business with.

Therefore, achieving a favorable ranking (at least in the top 100,000) should be a priority.

If you follow this formula, I can pretty much guarantee that you will see at least a reasonable improvement fairly quickly.

However, if your site ranks really poorly, it may take awhile to get to the point where your business is attractive to stakeholders.

And because your Alexa Rank is such an important metric, I recommend making your efforts at improving it ongoing.

How big of a factor has your Alexa Ranking been in terms of business partnerships and opportunities?

from Quick Sprout https://www.quicksprout.com/2017/02/17/how-to-improve-your-alexa-ranking-in-30-days-or-less/
via My Media Pal

Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

from SEO NYC https://mymediapal.wordpress.com/2017/02/17/how-to-improve-your-alexa-ranking-in-30-days-or-less/
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How to Improve Your Alexa Ranking in 30 Days or Less

7 Tools for Generating Infinite Content Ideas for Your Blog

Blogging sucks.

Okay that’s a bit extreme. In fact, there’s a lot that I enjoy about blogging—mainly connecting with you guys.

But what does suck is having to constantly come up with new ideas for blog posts.

It’s a grind that can be quite exhausting, especially if you’re simply coming up with ideas off the top of your head.

Research from The Content Marketing Institute found that “57% of B2B marketers say that producing content consistently is their biggest struggle.”

And the struggle is real.

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

Some have been home runs and some have been strikeouts.

But there are seven in particular I really like and want to share with you.

Using one or more of these tools will allow you to generate an infinite number of content ideas for your blog—without having to do any heavy lifting.

1. HubSpot’s Blog Topic Generator

This is one of my favorites for generating a handful of ideas quickly. Five to be exact.

I love it because it’s incredibly easy to use.

Literally within seconds, you’ll have five legitimate blog post titles at your fingertips.

All you have to do is enter up to three nouns in the search boxes:

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In this case, let’s try “content marketing.” Here’s what happens:image12

Voila! I instantly get five viable blog topics.

If you want more, click “Try Again,” and it will take you back to the home screen.

From there, you can perform another search using the same keywords, or you can experiment with different keyword options.

I will say that HubSpot’s Blog Topic Generator isn’t ideal if you need to come up with dozens of ideas right out of the gate.

But it’s a great starting point.

2. BuzzSumo

You may have heard me mention BuzzSumo before.

I love this tool and have been using it to guide my content marketing efforts for a few years now.

It’s awesome because it does more than just provide you with content ideas. Much more!

It also does the following:

  • tells you the number of shares and social engagements content receives
  • identifies key sharers
  • displays backlinks
  • shows you top trending content

In other words, you can quickly tell how well content is performing and what’s resonating the most with readers.

This information is helpful because it lets you know which angles to take with your blog and makes it easier to strike while the iron is hot when topics are peaking.

Here’s what happens when I search for “content marketing” on BuzzSumo:

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Notice that it provides me with an in-depth glimpse of the content that’s crushing it at the moment.

More specifically, I can see the number of:

  • Facebook engagements
  • LinkedIn shares
  • Twitter shares
  • Pinterest shares
  • Google+ shares
  • Links
  • Total shares

If you look to the right of this info, you’ll notice two more features: “View backlinks” and “View sharers.”

Both add a whole new dimension to the content prospecting process.

But let me give you a heads up.

The free version is fairly limited and won’t necessarily show you the big picture. You also can’t take advantage of all the features.

That’s why I recommend using the Pro version if you’ve got the budget.

As of early 2017, it costs $79 per month.

I know this may seem steep to some marketers, but it’s a worthwhile investment in my opinion.

3. Alltop

This is basically a news aggregator that lets you know what’s happening online.

Alltop runs the gamut in terms of topics and covers everything from science and religion to photography and fashion. It’s all there.

Here’s what you see when you first land on the Alltop homepage:

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It’s basically a hodgepodge of different content.

Skimming through the homepage may help you generate some ideas, depending on your niche.

But what I recommend is searching for a specific topic in the search box.

Here’s just a fraction of what I get when I search for “content marketing:”

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Alltop displays five posts from relevant blogs, and you can simply browse through the list for ideas.

Or you can take it one step further and click on a specific blog and scan it individually.

I’ve found this to be helpful, and you can potentially find some epic new resources you haven’t been aware of before.

The bottom line is that you can usually come up with a ton of ideas in a short period of time.

You can also get a feel for overarching trends to gauge what’s popular at the moment.

4. UberSuggest

Using this tool is simple.

Enter a keyword, and UberSuggest will supply you with dozens, and sometimes hundreds, of phrases that include your keyword.

Here’s a screenshot of what popped up when I used “content marketing” as a keyword:

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It’s kind of like the Google Keyword Planner but more streamlined.

UberSuggest won’t provide you with info such as search volume, competition, etc., but it’s perfect for coming up with content ideas for your blog quickly.

Another cool feature is “Expand this keyword,” which you’ll see after clicking on a particular keyword.

Here’s what happens when I expand “content marketing strategy.”

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Notice that it’s a more comprehensive list of keyword phrases based on “content marketing strategy.”

Pretty cool.

In theory, you can use one simple keyword to generate thousands of content ideas with UberSuggest.

5. Google Trends

I’m sure you’re at least somewhat familiar with Google Trends.

I use it for several marketing purposes, mainly to perform market research and determine interest in a particular topic.

But did you know that Google Trends can be used for generating content ideas as well?

It’s true.

Now let me say that this isn’t nearly as comprehensive as the previous tools I listed, but it definitely serves a purpose. Three to be exact.

Again, let’s use “content marketing” as an example.

First, you can browse through “Related topics” to see what’s popular.

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This can help you identify other influential resources you may want to check out, which can potentially give you additional ideas.

Second, you can scan through “Related queries” to see which search queries are most popular on Google at the moment:

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Third, you can use Google Trends to determine whether a topic is trending up or down.

Here’s what the interest in content marketing looks like at the moment:

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When you put it all together, Google Trends can be quite handy for generating ideas.

6. Portent’s Content Idea Generator

If you’re looking for a super quick way to come up with a click-worthy blog title, look no further than this tool.

While it’s by no means as robust as, say, BuzzSumo, it works great for generating a title that your audience will eat up.

Here’s an example:

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For more ideas, click the refresh button.

I like Portent’s Content Idea Generator because it’s an easy way to come up with cool and catchy titles.

It’s particularly good if you’re looking for a dash of humor.

7. Content Row’s Link Bait Title Generator

So here’s the deal with link bait.

It can potentially be detrimental to your marketing campaign.

I mean it may drive some initial traffic to your blog, but you’re likely to have a high bounce rate and a minimal number of return visitors if your content doesn’t actually measure up.

For that reason, I don’t recommend using titles purely intended for link bait without actually having high quality content.

That being said, Content Row’s Link Bait Title Generator is still a pretty awesome little tool to have.

The concept is simple. You enter a subject, and a handful of relevant link bait title ideas will appear.

Here’s what pops up when I enter “content marketing.”

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Not too shabby.

This isn’t to say you’ll want to use every single idea this tool suggests, but you can definitely use it to streamline your brainstorming.

Most of the time, you can come up with some pretty catchy titles that will bring in considerable traffic.

Just make sure your content hits its mark.

Conclusion

I think we can all agree that coming up with fresh content ideas is a pain at times.

If you’ve been blogging for over a year, I’m sure you know what I’m talking about.

But fortunately, you don’t have to sit around brainstorming on your own, trying to come up with new ideas from scratch.

There are numerous tools available (many of which are free) that will assist you with this process and enable you to come up with pretty darn good ideas.

In fact, it’s tools like these that have enabled me to make continual progress and establish the audience that I have.

If you’re a serious blogger, I suggest at least checking out each of these seven tools and doing a little experimenting.

This should make it much easier to populate your blog with killer content without driving yourself crazy in the process.

Can you suggest any other tools for generating content ideas?

from Quick Sprout https://www.quicksprout.com/2017/02/15/7-tools-for-generating-infinite-content-ideas-for-your-blog/
via My Media Pal

Filed under: Digital Marketing Strategy, Marketing Strategy, Online Strategy, Search Engine Optimization, SEO, SEO Strategy, SEO Tips

from SEO NYC https://mymediapal.wordpress.com/2017/02/15/7-tools-for-generating-infinite-content-ideas-for-your-blog/
via My Media Pal New York

7 Tools for Generating Infinite Content Ideas for Your Blog