Posted by JessicaDavis35
Reach and visibility are of absolute importance in today’s social media scenario. Unless your extend your reach to as large an audience as you possibly can, the goals you may have set of brand building, social media, engagement ,or sales conversions will result in reduced impact.
To get noticed through that density, your content has not only got to be excellent but also has to be amplified. The following are three simple but effective ideas that you can use to amp up your social media presence.
1. There’s strength in your numbers
One of the simplest ways to amplify your content is to request your employees share it on their social media accounts.
The best brand advocates are people who believe in the products they promote. The best brand advocates are also “people like me.”
Studies show that people trust people they know more than they do advertisements or other sources.
If you have 1,000 employees, and your employees have an average of 1,000 connections on social, encouraging them to share brand communication will create many thousands of views for you on social.
That’s instantly amplified reach. But of course, nothing is immediate with social media management. There’s some amount of structuring and perseverance involved in getting you to where you want to be.
If you consider applying employee advocacy to your organization, the first thing you’ll need is a plan.
You’ll also need answers to these questions:
1. Why should your employees share branded content on their accounts? What’s in it for them?
2. How will you train them to share the best way possible for your brand?
3. What goals will you set for your employee advocacy program?
4. How will you measure results?
5. How will you build a self-sufficient and smoothly functioning program that demands less effort on your part?
Implementing employee advocacy
There are cool employee advocacy platforms like DrumUp that help you manage and drive the program. These apps have built-in gamification leaderboards to encourage participation, common content streams accessible to employees that you invite, and in-app analytics dashboards to help you measure results.
A good employee advocacy platform will allow you to provide your employees with content recommendations for social media posting; as well as monitor their performance and the performance of their shares on social media. Managing the entire program on a single platform will make the process a lot easier for you.
Before launching the program, ensure that your employees are well-informed about the concept and are trained to use the employee advocacy platform that you pick to the best effect.
You could even delegate the training to your in-house social media marketing and tech teams, and use it as an opportunity for your employees to interact with each other and exchange knowledge.
The potential benefits of implementing a good employee advocacy program is immense. To make the most of it, make sure that you have documented goals and metrics; and have a system in place to continually monitor and optimize your progress.
To ensure your program runs smoothly, it’s also good to have representatives among your employees at various levels of the organization. Pick a person who’s a team player and gives out positive vibes, which is what you need to be reflected in your employee advocacy program.
2. Serve it while it’s hot
Creating unique content is not a requirement for generating social media engagement. In fact, any idea that you can envision has probably already been implemented in some part of the world. Providing your audience with the latest high-quality content that you curate for them has many benefits.
Benefits of good content curation
1. Positions you as a go-to resource in your audience’s mind
2. Helps you stay on top of developments in your industry
3. Lets you build relationships with the people whose content you curate
4. Helps you manage social media marketing with less effort
The idea is to give the audience in your niche everything they could ask for on your social media pages so that they don’t have to look for it elsewhere.
How to increase social media engagement with content curation
Step 1: Share what your audience is seeking in a timely fashion.
To understand what your audience wants, or what your industry’s audience is reading or talking about on social, you could use a good social listening app to monitor the playing field.
Real-time monitoring apps like Social Mention allow you to eavesdrop on what people are saying about your brand, industry or any topic across the internet. Alternatively, you could also set up notifications for any keyword on Google Alerts. Also, you can search for FAQs in your vertical on hubs like Quora.
Step 2: When you identify a trend, something that your audience is looking for or what they seem to like or dislike, document all your findings.
Step 3: Once you have them down, create a list of topics that you could discuss. For instance, if you’re a fashion e-commerce platform, you could cover fashion trends, accessories, great looks, celebrity inspired looks, etc.
Step 4: After creating your content bucket, make a list of top notch content sources to follow. This step could be simplified by employing a content curation app for the job.
Step 5: Consider the content formats that best suit your industry. You could curate blogs, quotes, infographics, graphs, Gifs, videos and more. Using multiple content formats helps you keep your pages versatile and also capture a larger audience.
Step 6: The substance in your content also matters. Make sure each of your shares has valuable takeaways – actionable tips, knowledge, humor, inspiration are some great takeaways.
Step 7: Once you’ve made a list of topics, formats, and takeaways, the next step is to create a content calendar.
Calendar apps like Google’s calendar let you mark dates for events and set reminders for them. So all you have to do is sit on one day every month and slot a theme for each day in a cycle.
For example, a fashion e-commerce platform’s content curation calendar could be based on a list of seven themes, one for each day of the week. It could look something like this: fashion accessories, great everyday looks, celeb-inspired looks, cutting-edge trends, wearable trends, special occasion looks, and classic looks.
There’s a certain appeal to fresh, newsy content; so, while sharing, you’d do well to share only the latest must-read stuff for each item in your content bucket.
Once your content calendar is ready, the process won’t require much of your attention on a daily basis. If you’ve followed all seven steps of the process I’ve just explained, you will be set to generate substantial engagement on your social media pages.
3. Be visual
Most of us have been programmed to communicate primarily with our words — with language. However, text is mankind’s invention. The fact is, we were made by the laws of nature to communicate and perceive signals visually.
The human brain processes images 60,000 times quicker than it does text. Internally, over 90% of all communication sent to the brain is visual. This is why visual aids are very powerful in learning processes.
With the rising volumes of content on social, you need more than just words to captivate someone. You need content that communicates emotions.
If you really want your message to stay with your audience, team your wordplay with stunning images. There are myriad ways to say something visually.
For instance, consider the example I used in the beginning of this blog post to illustrate the amplification potential of an employee advocacy program. You could visually communicate that with a graph, cartoon, infographic, or even a short video.
If image creation is a difficult task for you, then you may want to experiment with using free or low-cost apps that simplify the process. Social image design apps like Canva are based on simple drag-and-drop modules and even stock pre-designed template selections sized perfectly for the most popular social platforms.
You don’t have to be a designer to create great images. You can glean ideas from images you find in Google image search, and combine them to form new concepts that you incorporate into the brand new images you create.
Graphic apps like Piktochart are great for infographics. All you have to do to visually explain your concept is pick from pre-existing templates, fonts, and graphs.
Five areas where visuals matter:
1. Display and cover pictures
2. Social media posts
3. Blog cover pictures
4. On the body of blog posts
5. Event posters
Treat each of these fields as assets for visual canvassing. If you focus your effort on creating captivating visuals for them, you will see an increase in social media engagement.
There are several ways in which you can approach the task of giving your brand a better presence on social media. But harnessing your employees’ voices, providing all-inclusive, actionable content on your pages, and sprucing up your social media accounts with excellent visuals are three fundamental ideas that can help you make noticeable performance improvements.
Remember, you know your brand best. So, take these ideas, but use your knowledge to make them your own when implementing them.
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from Moz User Generated Blog https://moz.com/ugc/three-ideas-for-amping-up-your-brands-social-media-presence
via My Media Pal