Appeal to Millennials’ Minds, Not to Their Hearts

Want to reach younger consumers? Market to their mindset, which is equal parts optimism — and stark realism about the future.

from Entrepreneur: Sales and Marketing https://www.entrepreneur.com/article/279678
via Marketing Strategy NYC

Advertisements
Appeal to Millennials’ Minds, Not to Their Hearts

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s