Henry Ford Used His Name. eBay Put the ‘e’ in Everything. Uber… Well, It’s Just Too Weird to Ignore.

Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.

from Entrepreneur: Sales and Marketing https://www.entrepreneur.com/video/273358
via Marketing Strategy NYC

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Henry Ford Used His Name. eBay Put the ‘e’ in Everything. Uber… Well, It’s Just Too Weird to Ignore.

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