Sweden the Country Is Now Sweden the Brand — and You Can Get in on It, Too

Bolanile Maté of Be Better Paris explains how the Swedish have turned their country into a company, and they want to spread the wealth.

from Entrepreneur: Sales and Marketing http://www.entrepreneur.com/video/272559
via Marketing Strategy NYC

Advertisements
Sweden the Country Is Now Sweden the Brand — and You Can Get in on It, Too

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s