Heritage Branding Isn’t About Having Centuries of History. It’s About Telling Your Story.

Branding expert Boulanile Mate explains how even newer, non-luxury companies can use this age-old marketing technique.

from Entrepreneur: Sales and Marketing http://www.entrepreneur.com/video/271837
via Marketing Strategy NYC

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Heritage Branding Isn’t About Having Centuries of History. It’s About Telling Your Story.

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